As we wrap up the year, here at 786 Marketing, we’ve been thinking about all the best content we produced during the last 12 months and all the new ideas we want to implement as soon as 2018 starts. This month has been full of reflections on the road we want to take as a team and the lessons we’ve learned so far. Some of our members entered the company this 2017 and have grown incredibly fast since then, becoming social media experts in no time, while others have continued to cultivate knowledge, and are now mentors for the newcomers.
And so everyone has learned a lot about digital marketing directly from the experience of working every day with our clients and developing new effective strategies for our brands. Feeling full of inspiration and with new goals to achieve, we’re here to share some of the lessons we learned this 2017. Hopefully, they’ll help you give value to the things that matter the most on social media!
1. The value of a customer-centered culture
Our Social Media Planner, Karime, shared with us what she thinks was the most valuable lesson that her experience in 786 left her this year. To effectively and successfully work towards the same goals, both the marketing agency and its clients must communicate fluently. “Good service requires good organization, and by combining both, we were able to build new effective systems to face every single issue that affected our clients,” she explains. To her, working directly with our customers means not only doing pleasing them but orienting them on what’s the best course of action for their brand. “There is a false belief that good customer service implies saying yes to everything your client asks you. That’s not completely true. Sometimes, you’ve got to guide them with your expertise.”
2. Brand humanization
Our Community Manager expert, Anmi, is certain of the power of humanizing a brand’s presence on social media platforms in order to connect better with audiences. Social media’s trends for 2018 support this idea. Now more than ever, people are trusting their peers more than they’ve ever trusted brands or mainstream media outlets, thus the importance to give your brand a face and a personality. Don’t be afraid to share live moments and day-to-day activities from your organization. Talk to your followers, encourage your corporate leaders to start engaging more users in conversation on social media, and use this visibility to promote your brand.
3. The need to understand each brand individually
Luis started as a translator in 786 and quickly moved to become one of our social media strategists. He says that without this experience, he’d never know anything about digital marketing and all its possibilities. He believes that the most important thing to practice when you design strategies for brands is to understand its needs. It’s useless to try to apply the same pattern to each social media account. Brands need to develop a personality of their own, their own language and words, their own way to interact with followers, and their own target and goals within the organization. This is the only true way in which we can meet the needs of each and every one of our clients through social media campaigns.
4. Inbound marketing continues to be the most effective way to reach audiences
One of our expert editors, Daniela, entered 786 this year. Her experience has been incredibly rich. She’s realized the effectiveness of inbound marketing, as opposed to outbound marketing, to connect with audiences through an attractive yet subtle message. “It doesn’t force you to buy a product. It looks for a way to attract the user to the brand by using creative resources that can reach their sensibility.”
5. Adaptability to algorithms
Social media platforms are doing everything they can to keep interaction as organic as possible for users. In case you want to promote your brand, you must pay them or do it organically. They’re constantly updating their algorithms to make sure this stays that way. Anmi also warns that we need to find new ways to overcome shadowban from social media platforms like Facebook and Instagram. They show new posts depending on how relevant they are for users, how much interaction and comments they generate and how natural and organic they seem. In order to create an effective strategy, it’s absolutely necessary that we stay updated with new trends, so our brands don’t get lost in the sea of Internet’s noise. Keep it as real as you can, show the human side of your business, be creative, and understand your goals and needs. If you do that, then this 2018 is bound to be a good year for you on social media!
Facebook: 786 Marketing
1234 S Dixie Highway #1124
Coral Gables, FL 33146
Phone Number: (786) 738-6877