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How to turn Leads into Sales through Inbound Strategies

Attracting customers to try what you have to offer is inherently good, and if you’re one of those who use inbound marketing strategies to reach your target, you’re halfway there. Indeed, you’ve already managed to develop unique and useful contents, and you paved your way into gaining a lot of leads in the process. What comes next? A critical part: the task of turning those leads into potential sales for your company.

Inbound leads are very different from the typical viewer, the one you usually need to find, seek, and convince of buying a product. The main characteristic that defines inbound leads is that the viewer found you while browsing the web, looking to fulfill a need of something you accomplished to give.

Now comes the tricky part. You must be smart to turn leads into customers, as they already engaged with your contents. First, you must identify which of the leads that are engaging can turn into loyal, paying clients. Between those who just bumped into your website looking for information and the ones who just randomly ended there, a percentage is actually in need of what you can offer.

After identifying your potential customers, you must be very careful on how you reach to them. There’s a vast difference between advertising sales, and offering something as you communicate with the client. The first method doesn’t engage like the second one. Think of how you would like to be sold to and try to sell that way. As you listen to the problems and necessities of the customer, you’ll eventually find your way in and cover those needs.

Making a proper follow-up is essential as well. Business today is filled with so much information, and our mind is busy with so many things, that we often forget just how important it is to keep in touch with those who contact us in the first place. Dedicate some time of your day into assisting those leads and nurture them into choosing you.

Should you get a contact number from a potential client, you must be the one to contact and make the correct approach (always avoiding harassing the customer). Grab any opportunity if you see there’s potential in it!

On the contrary, if you find out the lead you contacted won’t give you anything in return regarding future potentialities, be honest, but make sure you assist them into trying somewhere else. Knowing when and how to say “no” is also part of the business, as assertiveness plays an important role here.

Turning leads into sales is not an easy task at all, but with the proper strategies, there’s a high chance of transforming things to your favor. Did you find this information useful? There’s much more information like this at 786.Marketing! Be sure to give us some feedback. We’re open to any suggestions you might have!

Maximize the results of your sales by choosing the right time and day to approach to your target.

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8400 NW  36th Street Suite 450 Doral  FL, 33166

Phone Number: (786) 738-6877

 

Create Irresistible Products: 7 Marketing Steps to Get it Done

Marketers on the run know how vital is to develop trust when selling. This loyalty raises the numbers up and allows companies to expand their market niche. But before that part of the process occurs, it’s important to remember that sales go around one thing alone. That is the product you’re selling, of course.

You know this already, right? After all, this is what your business (and every profit-seeking business) is all about. But you’re here because you want to go beyond the ordinary and create a product no one can resist buying.

This entry will focus on the main guidelines to follow around the creation of a product, and how to base it on what your target wants.  After that, you will have to get their attention and offer them exactly what they needed in the first place.

1.- Identify your target

 

Even though it might seem like an obvious thing to do, most companies skip this part of the process, and the result couldn’t be worse. Identifying your target is not just about marking a group of people and adjusting to their needs. Your target niche must be carefully chosen to ensure the product will reach them and have success in that group.

2.- Find a blind spot

 

This is the moment where the product is born. After knowing who your target will be, the research begins. Investigate the big picture and look for blind spots and available seats to put your product. It’s not just about knowing the problem but solving it with what you have to offer.

3.- Create a necessity

 

To create a necessity, your primary goal must be that your target audience sees your product as something they need to have. Strategically, the process doesn’t need to involve advertising and spam to get it done, but raising awareness and showing just how unique the product is. Your ultimate goal is that people see the solution to what they were looking for in your product. Show them why yours is different from the lot, and the odds are that they will buy it without hesitating.

4.- Sell it for what it is

 

Honesty holds more value than anything when selling. Sell your product for what it is and avoid adding more attributes than it already has. In the end, the truth will just turn all those lies into failure. Credibility creates loyalty in business.

5.- Price and value

 

You were the one who put all the effort behind the making of the product, so you know the price it must have. But take into consideration how your target will see that price label on your product. Start off with affordable prices, and depending on the demand, make that number increase.

6.- Selling strategies

 

Makes sense to see commercials of sports shoes in the middle of soccer games, or food adverts on malls. Depending on what you’re trying to sell, look for a place and a way to put it on display. Also, remember to consider where your target is and ways to get your product in their mind.

7.- Buying behavior

 

The buying behavior is all about making clients, who have already bought your product buy again. Do not just settle with selling something once, you must seek for a clients’ comeback, and all of this is based on loyalty. Satisfied customers are very likely to repurchase your products again.

 

There’s always room to improve in the business world, and even more with the continuous advances marketing is making. For that matter, you must keep an eye on the changes and adapt at a fast pace. This is what makes 786.Marketing succeed in business today. We have the skills and the adaptation capability to master these changes. Do you need a full quality service to improve your company’s social media awareness? You came to the right place. Contact us to get started!

Reach for your target with a brief explanation of what your product has to offer.

Facebook: 786 Marketing

Instagram: @786.Marketing

Twitter: @786_Marketing

8400 NW  36th Street Suite 450 Doral  FL, 33166

Phone Number: (786) 738-6877

 

Visual Marketing Strategies: An Easy How-To

Due to the continuous growth of applications like Pinterest, Flickr, and Instagram, it only makes sense to base your ideas around those social networks. What’s the base of these social media profiles? The images! First of all, these work as places to showcase your talents as photographer and designer, and they also function as visual galleries. But what makes this unique and extraordinary? Well, you’re about to get into the real deal of Visual Marketing, so no simplicity in design is allowed (only if applicable of course!).

What is Visual Marketing? To define it you must know just how important are visuals in business. Most of the time, clients find the visible part of a brand essential even before making a decision related to your company. Some customers look for a fresh, creative logo, while others choose a more serious, business-like image. It is up to you to decide which option you’re targeting and how to connect with it. The same rule applies to the creation of contents for the social media, as picking and developing content according to the essence of a brand is what often makes unique profiles.

The moment you start to take into consideration the needs and interests of your target market, you’re setting the Visual Marketing strategies into motion. The spectrum that this type of marketing covers is based on knowing what your goals are. For example, influencers’ goal is to get followers who identify with what the person represents and earn popularity. After having that identified, the rest should be easy to do, but it must be focused on reaching those followers.

That’s just halfway of the process, now that you have reached your target, you must build personas. But what is that? Building personas mean the creation of an active character towards your brand and services by satisfying needs of your market. Meeting the needs of your audience will maintain them by your side for the long term while developing interest from newcomers at the same time. If your goal is to raise the awareness of your brand, then you must make it go viral with the use of SEO, Hashtags, and Contests. These will show users how compromised you are in showing what your brand is all about.

Visual marketing is all about the details and originality. Once you get through the whole process, the rest is up to what you want to make your brand or business. Keep in mind that people are like trends, they change with time. Monitor that flow of change, and you’ll adapt accordingly. This is just like we do at 786.Marketing: we stay up to date about the things our target market wants. Don’t forget to contact us to start working on the improvement of your social networks!

When creating visual contents, you must consider certain aspects rather than just creating appealing images.

Facebook: 786 Marketing

Instagram: @786.Marketing

Twitter: @786_Marketing

8400 NW  36th Street Suite 450 Doral  FL, 33166

Phone Number: (786) 738-6877

 

 

Employee of the Month at 786.Marketing

There’s a tradition in companies that most directors implement to reward employees who excel in their department and the dedication they put to the fulfillment of responsibilities. The Employee of the Month Program’s purpose is to recognize these efforts and to exhibit the individual as an example for others to follow.

At 786.Marketing we know how much effort our employees put in their daily labor. The cooperation, high quality of performance and will to assist co-workers to carry out important projects in each department; these are just some traits of character every employee should have.

In this four-month period from January until April, an election was held for the choosing of the employee of the month. And the winners were the following:

Marilyn Ramos: The SNL & SEO Manager won January’s election. Her job as the manager of the Social Network Listing department has always been of excellence, as for January, she worked non-stop to improve the creation and supervision of her department and the company, in general.

Valentina Ovalle: Did you see a grammar mistake around? If you didn’t, that’s because of her. As a Chief Editor,  Valentina’s labor only adds to the many ideas and projects she has developed in the improvement of process, inside the company. She earned the title for February’s election, that’s for sure!

Aidnes Sanchez: As the head of the Bloggers’ department, her role as a Subject Matter Manager doesn’t end just in the supervision and correct functioning of procedures. Aidnes has been working hard in many different areas of the company. She’s an example to follow for sure, a well-deserved title for March’s Employee of the Month.

Abner Roa: A promising member from the Editors’ department. Abner is an example to follow for those who are just starting in the company. He is the Editor & Content Manager. If there’s a mistake, he will make sure to correct it immediately.

The outstanding labor of our team at 786.Marketing is the reflection of what we do here. It’s our responsibility to recognize a great job and compensate it accordingly. Congratulations to the winners of this four-month period! Keep on being an example for our company!

The efforts of our staff are not ignored, instead, they get the compensation they deserve for a good job.

Facebook: 786 Marketing

Instagram: @786.Marketing

Twitter: @786_Marketing

8400 NW  36th Street Suite 450 Doral  FL, 33166

Phone Number: (786) 738-6877

 

How Viral Contents catch Viewers

People, in general, want to know what’s happening at the moment and what the current trends are. I’m pretty sure you’ve been in a situation where you found something you thought was amazing and needed to share it everywhere, isn’t that right? That feeling is the contagious effect of viral contents.

But first things first: how does something become viral in the first place? The answer might not be that simple, but it isn’t an impossible feat to accomplish, either.

When writing, bloggers put their thoughts and organize their ideas in a text. You may think that after finishing writing, the whole work is done, but some revisions and proofreading are necessary. However, that’s not it.

Most writers think that an excellent article should just inform and help the readers find answers in the process, which is true,  in context, but much more must be done to develop an interest in the contents you create.

Before starting the writing part, you must imagine your contents are like pages of a book: each page must lead you directly to the next one. This continuity concept can be perfectly applied to your articles, and if you manage to keep your readers be in expectation for the next one, you’ll be having your blog filled with viewers waiting for the next publication.

Readers need to feel identified with the content they’re reading, so they must be drawn to the emotions you put and how much effort there is. If you manage to trigger strong emotions in the ones who read your articles, the numbers will show at the end of the day.

Another point to consider, and a pretty logic one, is that readers want to know what’s going on today, not a review of something that happened years ago. Fresh contents get attention faster as they’re on everyone’s lips, this is the so-called trend. Take advantage of things that are trending for your readers, and they’ll be thankful to you by sharing what you wrote.

At 786.Marketing we are always on the look for new things to expand our knowledge in this ever-changing marketing business. If you want to stay up to date, get in contact with us and you’ll have a constant source of information to check.

Find something worth publishing and make it viral. It’s all up to your writing skills.

Facebook: 786 Marketing

Instagram: @786.Marketing

Twitter: @786_Marketing

8400 NW  36th Street Suite 450 Doral  FL, 33166

Phone Number: (786) 738-6877

 

Influencer Marketing: Partnership and Engagement

Nowadays, adverts are still globally used by the companies, as a way to reach prospects, and their effectiveness on business is the main reason why they haven’t faded away. The problem with adverts is that people are already tired of it everywhere, with false claims, and the lack of individuality behind their message. Nonetheless, it doesn’t mean that advertising doesn’t sell, it means that a percentage of prospects have lost interest in this way of selling. In the end, people only want to feel that they’re buying something real, and the best proof of it is when they get recommendations. Here is where influencers come as a solution.

People can relate to something when they see someone they trust saying the products is proven to work. Influencers have the capability to raise the awareness of the public towards a certain product or service, as they have built confidence from the followers. Their effectiveness in campaigns results as an improvement for companies who partner with them.

Influencers are not necessarily an individual, and they can represent a brand, person, or place. It’s important to develop agreements that benefit both parts, to establish a proper partnership with an influencer; like giving free samples of your product providing premium benefits.

Influencer marketing is the best choice for both small business and larger companies. For a small business, it’s an opportunity to earn popularity and start with the right foot. In the case of larger companies, it helps them develop loyalty and further position their products.

The benefits of partnerships with influencers are a perfect branding opportunity for both sides of the deal. If you’re an influencer looking for a company to contact with, 786.Marketing is the best choice for you. We work with inbound strategies that will get you featured on the social media.

Building relationships both online and offline determines how positive your campaigns results will be.

Facebook: 786 Marketing

Instagram: @786.Marketing

Twitter: @786_Marketing

8400 NW  36th Street Suite 450 Doral  FL, 33166

Phone Number: (786) 738-6877

Freelance Marketing: A Guide for Success

There are many entrepreneurs on the run today. For example, Ebay started off as a personal standalone project that grew due to the increasing traffic the web made. Spotify started off with two guys (Daniel Ek and Martin Lorentzon) in an apartment, and years after its first public beta, Spotify becomes a worldwide success, making partnerships with big brands like Playstation, Android, Mac, Facebook and Twitter.

The important thing to note is that many business or famous brands didn’t just start being big and successful. And many of these started off from freelancer entrepreneurs who had an idea, and after polishing it, the creation of a successful brand.

Freelancers break the mold of office work, they work under their parameters and establish the rules. This freedom allows them to create and develop their brand with no restraints.

If you’re willing to walk this road as a freelancer in the marketing business, you must have these things in mind:

  • Defining your brand: your personality, mission and objectives. You need to be very precise when making those if you’re willing to convince your clients in the future.
  • Your business: Let others know what is your business all about: Is it about content marketing? Will it be about designing logos? Your niche must be entirely clear for business.

As a freelancer, you must be the one in charge of knowing which will be your target market, the costs of your services, marketing plans and set personal goals.

Have a personal folder with examples of what you’re capable of depending on your type of business. For example, if you’re a graphic designer it would be wise to have a set of your creations with you, both in virtual and physical formats.

In this case, the company is YOU, so it’s your responsibility to have a well-structured start. After having that cleared up, your next goal is to reach your niche and show them what you have to offer.

In this part of the process, it’s your responsibility to create a solid image in your client’s minds that will determine whether they’ll take the deal or walk away. Don’t feel discouraged if you get a couple of denials at first; this is part of the process.

Freelancer marketing is about selling your capabilities as a brand. You don’t need to become a “Facebook” or “Twitter” overnight,  you must begin at small pace and success will just come by itself. At 786.Marketing we create the image of our clients from rock bottom until the branding process ends. After the brand is created, we make sure it gets to the places our customers want, and even beyond.

Find something worth publishing and make it viral. It’s all up to your writing skills.

Facebook: 786 Marketing

Instagram: @786.Marketing

Twitter: @786_Marketing

8400 NW  36th Street Suite 450 Doral  FL, 33166

Phone Number: (786) 738-6877

 

Sponsorship and Marketing: The Key to Prestige

Sponsorship is one of the most used tools for business today. Marketers take advantage of sponsors to increase their credibility, prestige, and image, further attracting their target market. All of this would turn successful campaign offers an opportunity for your brand’s growth.

Being the sponsor of events and activities also creates engagement and differentiates your brand from the competition. As a sponsor, your name will be seen in a positive way. The audience will perceive you as a principal collaborator of the event, and in turn, they will support your cause in the future.

For companies who take advantage of offering samples in their campaigns, sponsors are the best way to reach customers who are not convinced about spending their money on the products. Samples are an incentive that shows how committed you are into selling.

Are you now looking for an opportunity to advertising? Sponsorship is the best way to get attention by supporting other companies. To put it in perspective, if you, as a company, decide to sponsor any charity organization and help them reach popularity, people might notice the effort and also feel positively drawn to you, as a brand.

If you have an online platform, make sure your viewers know that you’re sponsoring others, dedicate some of your blog entries to the future events you’ll be supporting. As a result, this process will represent a benefit for both your brand and the sponsored.

In the beginning, it might seem like a risky investment to make but correctly managed, it would make the costs compensate in the long term. If you know the project will succeed, go for it! Become the pillar for someone else’s growing campaign or event, and build brand awareness in the process. Our team at 786.Marketing is constantly looking forward new ways to innovate and offer only the best, contact us and get a sponsor like service.

Marketing and sponsors create a solid combination that enhances your presence as a brand.

Facebook: 786 Marketing

Instagram: @786.Marketing

Twitter: @786_Marketing

8400 NW  36th Street Suite 450 Doral  FL, 33166

Phone Number: (786) 738-6877

 

10 Marketing Words To Sell

In the business world, things might seem to work differently, with the negotiations, sales and the establishment of deals. But the truth is that every process collaborates with the same structure a social environment has: Communication, relationships, trust, identity, feedback and so on. These are why an individual can represent a brand in the same way a brand accounts for a group of employees.

To put things in perspective, artists represent a brand themselves: their daily lives, actions, decisions and even mistakes are a reflection of their success or failure in their respective jobs. What does this all mean? That’s easy to answer: it means that every action you do (collectively or as an individual) has its consequences.

Marketers know the importance of building confidence in their relationships with client prospects, so they make sure they feel comfortable about buying. For you to reach every one of their goals, every single detail needs to be taken into consideration, even the words you use.

Confucius said, “Without knowing the force of words, it is impossible to know men.” This quote states the importance of the right use of words to get what you seek. Here’s a list of 10 marketing words you can use in your favor:

Proven: nothing is more trustful than something that is proven to work. If there’s evidence of the quality of what you do, clients won’t hesitate to invest in it.

Guaranteed: Nothing sells better than a guaranteed service. If you work on ensuring your clients needs fulfillment, you’ll have a handful of loyal buyers.

Wealth: If your company is the example of money and resources, you’ll bring customers to your desk in no time. Wealth is related to stability, fortune, and abundance.

Success: This word might be cliché and everything, but it also happens to be the goal of every single company out there. Success contains everything in one word: happiness, profit, progress, prosperity, and gain.

Value: If something is worth spending your money on, wouldn’t just pay it without hesitating? When something is valuable, you find gratification for acquiring it.

Benefits: What is the difference between a 5-Star and a 3-Star hotel? No, not just the number of stars but the number of advantages. It won’t be so hard to decide which is a better choice if you offer more benefits than the competition.

Worth: Most people make this question before buying a product or paying for a service: “Is this worth it?” If this issue pops up in your client’s mind, you will see it in the look on their faces as you talk. When something is worth selling, there’s no need for excessive advertising and publicity; the service just sells itself.

Trendy: This word doesn’t stand just for fashion and Twitter topics. The company that manages to dominate the market tendencies today will have a safe position tomorrow.

Comfort: Give a doubtful client something no one else had offered yet, and you’ll have a loyal purchaser. Comfort in sales is all about making your deals appealing and making agreements that satisfy both parts.

Premium: This word denotes a high-quality service. There’s no better word to show the capabilities of your company than this one.

As you can see, the power of words is not limited to sales or negotiations, as they also affect the way your business interacts with clients. Choose your words very carefully, and the results will reflect in your numbers. From the little subtle details to the whole picture, that’s the way we work at 786.marketing, we are never short of words when it’s about selling.

Using these properly will influence your clients and convert those words into sales.

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Instagram: @786.Marketing

Twitter: @786_Marketing

8400 NW  36th Street Suite 450 Doral  FL, 33166

Phone Number: (786) 738-6877