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Creation of promotional GIF images

multiple images

786.Marketing Agency Corp.Creation of promotional GIF images

Short Description

Last March, our Community Manager Jhera Hidalgo from the Turquoise Unicorns team devised a special project for the following clients’ social networks:

  • TiraDToss Restaurant
  • Autism Soccer Organization

The project consisted in the creation of promotional GIF images for both accounts, something that hadn’t been done before at the time in 786.Marketing. The proposal was developed by Jhera who was in charge of creating the content strategy for every post where each GIF image would appear, counting on the help of our graphic designer, Keitsy Castillo from her same work team.

With Keitsy on board, the GIF images were made with excellent visual techniques, later approved by the whole company staff, and finally published. The GIF images had a positive impact on all accounts. For instance, Autism Soccer had a big increase in followers on Instagram, from 671 by the end of March, to 807 on the first two weeks of April, a little more than 20% increase. On the other hand, TiraDToss reached 5.231 impressions on Twitter during April, surpassing the 4.596 impressions on March.

Thus, the Turquoise Unicorns team has fixedly implemented the use of GIF images for their next campaigns; a tool which proved to be very effective.

  • Date : 2017
  • Categories : Industry
  • Client : TiraDtoss Restaurant

Last March, our Community Manager Jhera Hidalgo from the Turquoise Unicorns team devised a special project for the following clients’ social networks:

  • TiraDToss Restaurant
  • Autism Soccer Organization

The project consisted in the creation of promotional GIF images for both accounts, something that hadn’t been done before at the time in 786.Marketing. The proposal was developed by Jhera who was in charge of creating the content strategy for every post where each GIF image would appear, counting on the help of our graphic designer, Keitsy Castillo from her same work team.

With Keitsy on board, the GIF images were made with excellent visual techniques, later approved by the whole company staff, and finally published. The GIF images had a positive impact on all accounts. For instance, Autism Soccer had a big increase in followers on Instagram, from 671 by the end of March, to 807 on the first two weeks of April, a little more than 20% increase. On the other hand, TiraDToss reached 5.231 impressions on Twitter during April, surpassing the 4.596 impressions on March.

Thus, the Turquoise Unicorns team has fixedly implemented the use of GIF images for their next campaigns; a tool which proved to be very effective.